The world of social media has evolved rapidly over the past few years, making it harder than ever to keep up with what's trending and what's not. But it's safe to say that social media has revolutionised the way we spread music and promote artists.
Today, it's easier than ever to create amazing music and share it with the world. However, marketing and branding for artists can sometimes be tricky and confusing, especially if you're not a big user of social media.
But even if you don't have a pretty face or a big personality, it's possible to stand out and make a name for yourself as a music artist today by using the right social media platforms.
Let’s get social!
The preferred first stop social network for musicians is Facebook. After all, it's the most popular social networking site with almost 3 billion active users.
It's the perfect place to start building your fan base and connecting with potential fans from all over the world by sharing your music, uploading photos and videos of performances, and posting updates about upcoming shows or events.
TIP: You want people to be able to recognize you at a glance, so focus on creating a strong profile that accurately represents your brand.
If you're not already on YouTube, you're missing out on a huge opportunity to reach a wider audience and promote your music. YouTube is the second largest search engine in the world, so it's a great place to start if you're looking to get noticed.
By creating a professional-looking channel and uploading your performances, song covers, or even just simple vlogs about your life as a musician, you can reach millions of potential fans who might not otherwise have had the chance to hear your music.
TIP: Use keywords in your titles and descriptions to make it easier for people to find your videos when they're searching for music like yours.
Although it's a relatively new platform, TikTok has quickly become one of the most popular social networking sites with over 1 billion active users.
TikTok is all about short videos, so it's perfect for sharing snippets of your songs or performances. You can also use it to give your fans a behind-the-scenes look at your life as an artist or even just to show off your personality.
TIP: Team up with other musicians on TikTok to cross-promote each other's channels and grow your fan bases together.
Aside from being the place to share everyday photos and videos, Instagram is also a powerful marketing tool for musicians to connect with their fans and grow their following.
Since Instagram is all about visuals, you are more likely to catch people's attention if you post high-quality photos and videos that represent your brand. By posting interesting content about your genre and your style as a musician, you can reach new fans and followers who might not have heard of your music before.
TIP: Take advantage of Instagram Stories or Reels to give your fans a more personal look at your life as an artist and to promote upcoming albums and events.
Twitter is a great way to connect with other musicians, industry professionals, and of course, fans. It's fast-paced and constantly updating, so it's perfect for sharing news, thoughts, and music in real time.
While you can share longer videos and posts on Twitter, it's best to keep your tweets short and sweet. It can be about your latest covers and performances, a new song you're working on, or anything else that's interesting and relevant to your brand.
TIP: Retweet other artists’ content to get more followers and build relationships with other musicians.
While you might not think of SoundCloud as a social media network, it's actually a great place to connect with potential fans, share your music with the world, and get feedback from other artists and fans.
By uploading your original songs and covers, you can reach a whole new audience of music lovers who are looking for something fresh to listen to.
TIP: Include tags, keywords, and descriptions to get more eyes on your music and content.
Many musicians consider Bandcamp to be one of the best social media platforms for artists. It's a great place to connect with fans and sell your music directly to them without having to go through a third party like iTunes or Spotify.
By creating a Bandcamp profile, you can share your music, lyrics, and videos with potential fans from all over the world. You can also use it to sell physical copies of your albums or merchandise.
TIP: Include a description of your brand and links to your website and other social media channels so more people can easily discover your music.
Started out as a way for musicians to connect and share their music, Drooble has grown into a full-fledged musical community with over 100,000 artists worldwide.
The platform makes it easier for artists to connect and collaborate with other artists, upload and monetize their music, and receive genuine feedback to grow their careers.
TIP: Use the search function to find other artists in your genre or region so you can connect and collaborate.
Build your social media presence today
Whether you're just starting out or you've been in the music industry for years, social media is a powerful tool that can help you interact with your audience and gain new followers.
By using the right mix of platforms, as a musician social media helps you connect with potential fans from all over the world, build relationships with other musicians, and promote your brand effectively.
Want to take your music career to the next level? Book a discovery call with us today and see how we can help you reach new heights.
Written by CHARLOTTE GAW