Social Media has become one of the most influential and important platforms for engaging audiences and social networking for artists is vital in the music industry. We connected with Clement Spielman to bring you social media statistics that will give you an overview of the industry landscape in 2022. We've picked out three points that we think you'll find interesting that may change how you use social media in your music career, but you can also read the full article here.
1. 4.55 billion individuals use social media globally
This number equates to >57% of the entire population! Whilst there will always be people that never adopt social media, this value is undoubtedly set to increase over the coming years. Think about how many people that is to advertise to, influence, and communicate with, especially when it comes to building your music career and making a living doing what you love.
2. Demographic differences are evident when comparing platform usage
As expected, different demographics have different preferences on the social media platforms that they use. It is well known that platforms like Facebook tend to be used by older individuals, whilst the younger generation gravitate toward platforms like TikTok and Instagram. It is important to think about the demographic of your audience, and what platforms they use. It is also really important to think about how you share your information on those platforms - just because a great reel works for Instagram, a clearer, simpler video may be better suited for those engaging through Facebook.
3. Each day, the average time spent on social media is 2 hours, 25 minutes
That's about 17.5 hours per week... That's a lot of time and attention. It's also a lot of content! Think about how quickly you scroll through social media and how many posts you see.. it's really important that your content is eye-catching, unique, and clear!
Social media is always changing, and as the internet becomes an ever important part of the day-to-day lives of individuals, it is important to understand it, and use it wisely to increase your engagement, presence, and sales in music!